Over the years, Parle G has created a brand image in people’s minds in every household, tea is served with Parle G, and it has become the national biscuit of the country. Parle G has been highly effective with its campaigns and branding it makes sure that the message is delivered, impacting the product in people’s minds. Parle G is branded as “Bharat ka Apna Biscuit.” The brand has been creating an impact on every Indian citizen since 1939 with its effective print and television advertisements. It is not just a snack it has become a complete meal. The popularity of Parle G has led people to experiment with it you can find various recipes. The biscuit is primarily used as a teatime snack, but it has a diverse way of consumption. It has all the necessary nutrients, and the biscuit is highly fit for diabetics patients. Initially, they were considered just “Glucose biscuits,” but now they are known as “Tasty and Healthy Biscuits.” A single packet of Parle G is known to have 450 calories. Parle G biscuit has a very generic taste that all age groups like. The primary reason for Parle G being the largest selling biscuit brand globally is its quality. Let us know in detail why Parle G, an Indian brand, is the single largest selling biscuit brand in the world: Product Though many tried to replicate Parle G’s strategy, they are still unbeatable. Moreover, at that time of Independence, patriotism drove Indians toward these brands. Right after the launch of Parle G, it became an instant hit among the Indians. What Makes Parle G the Largest Selling Biscuit Brand in the World? Though, by this time, various competitors have arisen, such as Britannia, Oreo, and some other glucose biscuits, Parle G is undoubtedly the world’s largest selling biscuit brand in 2021. The survey found that the most selling range is ₹ 5 packets of Parle G. As per the industry analyst, the rise of Parle G is led by its pricing and extensive distribution, especially in rural areas.Įarlier, the biscuits were available at a price range of ₹ 1 to ₹ 50, but now, ₹ 1 and ₹ 2 packets are not found in the shop. Moreover, it has been found by the survey that people of all age groups are the top consumers of Parle G. Whether you are rich or poor, everyone can easily afford it. In India, the main reason for the popularity of this brand is its effective cost. This Indian brand is the single largest selling biscuit brand globally. Countries like the United States, Dubai, Europe, Maldives, Sri Lanka, and Canada are the leading consumers of these biscuits.
Not only that, Parle G has become globally popular. Today, these biscuits are India’s top choice. They first began manufacturing these biscuits in 1939, and after Independence, the Parle Gluco or Parle G became extensively famous. Parle G, the world’s largest selling biscuit brand 2021, is manufactured by maker Parle Products. The Largest Selling Biscuit Brand in the World Since then, Parle G has been the largest selling biscuit brand globally. Slowly and steadily, Parle G made its position in the market and, by the end of 2013, became one of the first FMCG brands in India to cross ₹5,000 crores in retail sales. However, future ad campaigns revealed that ‘G for Genius.’
Initially, it was sold under the brand name ‘Parle Gluco.’ Later, in and around 1980, the name was changed to ‘Parle G,’ where G stood for Glucose. It was an initiative to replace British products with Indian alternatives. Parle G, biscuit first came into existence after the Independence of India in 1947.
0 kommentar(er)
